Customer Relationship Management system is a useful tool, which offers a variety of benefits to today’s small car dealers. As customers are using all kinds of digital technology for convenience, it is time for many of those who are still using print marketing materials, paper calendars and post-it notes to start using CRM auto tools.
Still skeptical on why to invest in specifically designed CRM tool for auto sector? Well, your competitors have already started doing it and even customers expect specific service level, which can be obtained with a CRM.
Reasons to use CRM auto tool and become top dealership
Lead management becomes easy
Sales lead can come from online or other medium, which can be managed from one place. What matters most, is how they get managed. It helps to determine how to allocate leads between sales staff. Auto-dealers need to be proactive with sales lead, which is attained easily with the help of automotive CRM system.
Control each sales process stage
All customers get same experience right from the initial inquiry to deal closing and beyond with customized action plans created by the CRM auto tools. The sales reps can comfortably move through sales funnel with programs that dictate what the next step is.
Communication with customers made easy
Instead of juggling texts and calls on personal and business phones, a CRM system blends everything into one. The sales reps are allowed to call through CRM system via an allocated phone number. Moreover, the system records each text and voice call interaction, so no translation gets lost.
Unites tasks, schedules, and reminders
Rather than keeping information in multiple places, CRM system allows to stay well-organized by integrating information flowing from every direction in a single space. The sales reps will have access to their appointments, daily tasks, and customer birthday reminders, at their finger tips.
Send targeted messages
Email blasts are sent out occasionally regarding the upcoming specials but CRM system is designed to send targeted messages for enhanced consumer engagement.
Easy to pull detailed information
All dealership details get accumulated in a single space, so viewing all kinds of sales report is easy. You get to know which leads are more valuable or keep track of individual performance of sales reps or analyze sales itemization of the used and new cars. These insights are precious and can be useful to create winning strategies. You can decide what changes to make prior any big issues arise.
Lots of manual task gets done with a reliable CRM auto system. Using the tool is very easy. Small business can save significant money through streamlining activities and thus eliminate unnecessary repetition. Thus, staff gets more productive and even customers are offered best services.